I am Priyanka, the founder of Priya Wear, the lifestyle brand designed in Switzerland and made in India. Priya wear started as a passion project when I was living and working in London. I've always loved Indian fabrics and colourful prints. I was often stopped on the streets of London for my outfits, and that's when the idea sparked about launching my very own brand.
Every piece is designed in my showroom in Lugano and is inspired by my personal style. I work closely with my partners in India, where my manufacturing takes place. I want to do things right by honouring our planet and the artisans involved in creating my collections. In fact, I am convinced that designing contemporary pieces made with better textiles will stand the test of time. I am committed to reducing waste by finding creative ways to use fabric scraps, like my beauty bags and dolls.
My vision for the future? I hope to keep creating. I hope to keep building meaningful partnerships with craftsmen in India and re-sellers all over the world. I hope to discover more and more heritage textiles from India and design pieces that you will consider timeless in your closet. I hope the challenges of running a business single-handedly will always be outweighed by knowing that I have found what I am meant to do in my life. I am sure that every order will feel as thrilling as that very first online order in 2019.With love,