Priyanka is the founder of Priya Wear, the lifestyle brand designed in Switzerland and made in India. It started as a project to connect her worlds: her Indian heritage with her life in Europe. At the heart of the brand is the traditional hand block-printing craft native to Jaipur. Wooden blocks are used to print intricate, colourful prints on cotton.
Priyanka is passionate about ensuring that the artisans involved in creating her collections live a dignified life, so she partners with manufacturers who ensure ethical labour practices.