The Craft

Every Priya Wear print begins with a hand-carved wooden block, dipped in natural dye and pressed onto cotton, one stamp at a time. It's a centuries-old technique passed down through generations of artisans, and no two pieces are ever quite the same.

About Priya

Priyanka Pradhan is the founder of Priya Wear, the lifestyle brand designed in Switzerland and made in India. It started as a project to connect her worlds: her Indian heritage with her life in Europe. Inspired by her personal style, in 2019 she started designing small collections with craftsmen in India. Priya Wear is now stocked with independent retails across the world.

Read Priya's story